The March of Time began as a network radio program in 1931, sponsored by Time magazine to promote the weekly news magazine. It was a dramatized presentation of the week's major stories, mixing actual clips of newsmakers' voices (when available) with the sound of actors re-creating events through imitation of the actual newsmakers when authentic voice cuts were unavailable. It was the first network presentation of a dramatized "news" format which had previously been tried experimentally by local radio stations. One example of this programming genre was "The Day's News Dramatized", produced by the Buffalo Evening News newspaper and presented on its radio station WBEN starting on its first day of broadcasting, September 8 of 1930.