The creation of co-stars Chester Lauck (who played Columbus "Lum" Edwards) and Norris Goff (Abner Peabody), Lum and Abner was as low-keyed as Easy Aces, as cheerfully absurdist as Vic and Sade, and raised The Goldbergs ethnic focus by amplifying the protagonists' regional identities. As the co-owners of the Jot 'em Down Store in the then-fictional town of Pine Ridge, Arkansas, they were always stumbling upon moneymaking ideas only to get themselves fleeced by nemesis Squire Skimp, before finding one or another way to redeem themselves, Lum and Abner played the hillbilly theme with deceptive cleverness: The hillbillies just knew the slickers were going to get theirs, sooner or later, and either didn't mind or knew more than they let on that the slickers getting theirs was a matter of fortunate circumstance.

Chester Lauck took on the role as Cedric Weehunt, the blacksmith's son; as Snake Hogan, the town tough; and as Grandpappy Spears. Norris Goff was also Dick Huddleston, the postmaster; as Mousy Gray; as Doc Miller in the annual Christmas show; and as Squire Shimp, villain. Others appearing on the show were Frank Graham as Diogenes Smith, Lurene Tuttle as Ellie Conners, Clarence Hartzel as Ben Withers and Elmore Vincent as Abner's father, Phinus Peabody.